Nokia's comes with music service was officially set loose in the UK yesterday, the 16th of October. Comes with music means that you can buy a phone that (by using Nokia's music store) gives you free, legal and unlimited music downloads for the duration of your contract(18 or 12 months are available) or if you're buying a pay as you go phone like the 5310 you'll get 12 months of free music. Nice.
On my daily commute to school this morning, I picked up the free Metro newspaper and was surprised to see the service advertised on the entire cover. Here are some pictures of the advertisement: